Interzum (Interzum Germany) is the most pivotal trade exhibition for the furniture industry.
Also, it is an indispensable presentation platform for the latest innovations and trends. Furthermore, interzum offers a comprehensive view of the partaking industries.
Attendees can also share knowledge and increase brand understanding at the trade fair. The event often exceeds 70,000 participants.
Editions are scheduled every two years at Messe Cologne, and the event lasts four days. Frequently, interzum is held in May. The editions occur on odd-numbered years.
Interzum Cologne attracts a diverse audience from five continents. This includes management, trade, merchandising, advertisement, acquisition, and product development professionals. Similarly, it features design, architecture, facility furnishing, manufactured housing, and construction experts. Contractor work, engineering, and retail specialists and educational institutions likewise attend. Interzum is a trade fair with a high participation rate. For instance, one edition included 1 805 exhibitor firms and 74 000 visitants. The 60 participating nations include Italy, India, Canada, and Brazil.
Interzum Köln features a high concentration of international attendees. For instance, during one rendition, 75% of the attending were international visitors. The trade fair's support programme additionally allows attendees to complete their goals. For instance, 76% of the participants assess their fair participation as excellent. Likewise, 88% are satisfied with the degree of completion they achieved at the fair regarding their objectives. As a result, 97% of the participants would recommend interzum, and 80% will visit the next iteration.